The benefits of localization for your business are clear. Now you can start choosing a market. You could pick the most popular languages in Google Store and simply adapt your product for them. However, this approach is irrational, and you still need to do some preliminary research. To select a priority market for localization, you need to analyze its profitability and study the mobile app industry statistics
. Some languages not only give a large audience but also show high purchasing power (for example, the so-called FIGS group). You can start exploring new markets from them and then move on to Chinese, Japanese, Brazilian Portuguese, Russian, and so on.
When you decide on the direction(-s), you can proceed to a detailed analysis of a region, the study of language features, and the collection of a semantic core. When developing an ASO for a new market, an integrated approach is essential, as it takes into account the culture, traditions, mentality, interests, residents’ lifestyle, and even the activities of your competitors. Suppose all the preliminary preparation is carried out with high quality. In that case, you will be able to interest new consumers since you will speak the same language.