Statistically, it takes a semantically and visually optimized product page less than 3 seconds to catch the user’s attention and encourage further exploration. It is these few seconds that often impact the decision to install. At that, the competition among App Store products with similar characteristics has never been more intense, and you will need to do a stellar research and analytics job and tap deep into your creative resources to make your product stand out from the crowd.
For your app store product page to increase conversions and be able to compete with top iPhone apps
, it needs to be visible, easily discoverable, and attractive. That is a lot to be expected of a single page, yet it is how app store marketing works, and we have to abide. Luckily, Asolytics experts are here to walk you through all the aspects of the visual optimization process for App Store product pages. We will talk about the different graphic elements of the app page, explain which ASO techniques help drive most installs and provide recommendations in the graphics requirements department. Buckle up, and let us get the fun going!