The next important step to measure mobile app performance is to analyze user feedback quality as it has a huge impact on attracting more users. In terms of ASO, user reviews and ratings
play a huge role in how app store algorithms treat your app and affect conversion rates by influencing user decisions to download your app.
User sentiment has a direct impact on the visibility score and conversion, so it’s very important to work on it, gaining as many positive ratings and reviews as possible to avoid a decrease in conversion. Never leave the reviews unanswered, as a good reply can not only encourage a user to use your app more but also change their mind and improve the rating. Fortunately, both Google Play and the App Store let you do this.