There needs to be a sufficient nudge for users to get interested in your referral scheme. It is important that users get rewards for their effort, as you cannot expect them to take an additional step without proper incentive. Before creating your top paying referral programs, we recommend that you ask the following questions:
- What type of referrals make sense for my app?
- Who is my target audience?
- What incentives are used by my competitors?
- Will I be offering rewards to both the original user and the referred person?
It is important to also use different tools for app store optimization and you can find more information by clicking here: ASO Strategy: Proven Tactics & Tips