A slew of mobile business owners fail to create a successful app marketing strategy because they haven’t analyzed their target audience. Make sure you start by singling out your target category prior to working on your app boosting plan, let alone putting your ASO tactics through their paces.
Identify a particular category of users that your application caters to. To form a target profile with maximum accuracy, find answers to questions like:
- How old are your users?
- Are they mostly men or women — or both?
- What is their education and cultural background?
- What’s their country of residence?
Once you are through with this task, you will see through your potential users’ needs on a deeper level and thus, be able to create a winning ASO growth strategy with your app users in mind. With that said, having analyzed your target customer group, you will most likely succeed in selecting a killer app name, writing app description and keywords, as well as picking the icon, making preview vids, etc.
Bear in mind that identifying your target client group is not exactly a one-off task. Your app user base is an ever-changing digital substance, which means people that fancy your product today may differ from people who will enjoy using it in a year. Similar to conventional optimization efforts, your ASO practices will alter with the flow of the market. So, just continue testing and evolving along with your niche.