Engagement is a rather complex and multi-level term, so the answer to the question “What are engagement metrics?” might be complicated. Understanding the notion and the desired engagement level might vary for each product and audience. You can evaluate user behavior and the quality of interaction with the app using the following metrics:
Developers and marketers often compare engagement vs retention. We can say that these concepts are pretty interchangeable and show you how attractive your product is to customers in the long run.
Typically, visitor data is analyzed per day (DAU) and month (MAU); less often, developers check users per week (WAU). Active users are those who regularly perform a key action within a certain period.
This metric shows the number of users who abandon the app. They can do it because the product does not meet their expectations or there are some issues inside it.
- Session frequency and length
You can measure retention and engagement by how much time users spend on your app and how often they launch it. If the time spent and the number of launches decrease, it indicates problems.
The concept of conversion can vary: from installing an advertised app to switching to a paid subscription. If your download rates aren’t high enough, check out our article “How to Increase App Downloads
.” If users do not switch to new levels, you need to work on the product’s content.
This metric is necessary to evaluate how much costs particular user spends on your service. It shows the whole revenue an user generates. The higher it is, the better you work with this user.