The best way to engage users in your social media strategy for mobile apps is to interact directly with them. Run contests, polls, giveaways, and other interactive events that anyone can participate in. For instance, if you have a drawing tutorial app, ask your subscribers or members to share their progress with you. The most inspiring cases you can repost on your page. When users create the content themselves (UGC), it increases the credibility of your product since everyone sees the real benefit from using it.
Involving visitors to your pages on social networks in such events creates an active user base. These people will not only be able to recommend your application to friends, family members, and subscribers but will also make your business better. From them, you can get honest feedback that will point out the strengths and weaknesses of your project. It will improve your mobile apps market statistics
and bring the product to the top of the best titles. After all, it is what all your marketing and promotion activities in app stores and social networks are aimed at.