Still, app success can be measured by its KPIs in the app store. To understand if the app is visible enough, you need to estimate its popularity indicators. We described them in the Academy’s guide
. Monitoring app KPIs helps you to correct your strategy.
If you are managing an app, your number one goal is to make it more visible. Your business area is not a physical market, it’s an online store: App Store or Google Play. These two platforms have differences, rules, and limitations. That’s why following their rules is the best way to increase your app visibility. And the more precise you are, the bigger audience you get. At our Academy, we prepared guides both for App Store and Google Play. You can immediately start by learning the difference between Google Play
and App Store
Nobody knows all the algorithm features of App Store and Google Store. Still, app developers have enough official information or insights from their experience to manage app promotion in the app stores. This is what ASO specialists do.