During the target audience analysis and the selection of segments, you should determine which communication channels are more in demand among certain consumers. You can focus your marketing activity on social networks, forums, and instant messengers.
However, the best option is your app itself. Instead of using third-party resources, you can create in-app stories to reach out to your target group. With the help of such a tool and notifications, you can increase customer engagement.
This format of personalized offers will allow you to convey your message to the right category of users. You should not limit yourself to only one communication channel; use an integrated approach that involves all popular resources. Read more about it in our post “How to Promote Apps on Social Media