Developing an app is a complex process, so you want to make sure your product performs great in the long run as your business grows. Therefore, you should consider app scaling at the stage of building the architecture. That way, you can get the most out of it. Here is just a small list of the benefits that this approach can bring you.
Scalability allows you to deliver the best experience to your customers, no matter how many or how active they are. It is one of the components of success and competitiveness. If users have a smooth-running, high-performing product, they will have no reason to go to competitors that offer similar functionality.
Poor performance leads to the churn of customers, which consequently leads to loss of money. For your app store revenue estimates
to live up to expectations, you need to migrate your basic MVP that started it all to higher quality infrastructure. This way, you can keep the public’s interest and the momentum that got your success started.
It is difficult to predict the growth in the number of active users for sure. That is why your app should be ready for changing workloads and meet scalability requirements. So you can be sure that the product works stably with any traffic, including during holidays or marketing campaigns when customer interest sharply rises. A weak infrastructure simply cannot withstand such surges.
As your business grows, your goals and objectives might change. Scaling mobile apps from the very start will allow you to modify your products depending on the current situation without any issues. Such a flexible system will also allow you to change the app based on user feedback and add those elements that are currently in demand without worrying about infrastructure overload. By the way, scalable systems are easier to hand off to a new development team if such a need arises in the future.
A high-quality and stable product is the key to a high rating and positive user reviews. No matter how good ASO keyword research
work you did, if your app doesn’t run smoothly, people will abandon it. More positive reviews give you more attention from new customers, which leads to more revenue.
If you manage scalability issues, then it will be easier for you to increase your income. You’ll also be able to run campaigns and sales more frequently and get the most out of promotions like Black Friday and big holidays like Christmas without fear of technical issues. To attract customers’ attention, you can use SEO and ASO to the fullest by talking about your new in-app events in preview videos. On the blog, you can find our article about it, “App Preview Videos: Showcase Your Product Like a Pro
All this ensures your long-term success and guarantees a higher return on investment. We think all the arguments listed above are powerful enough for you to stop asking, “Why is scalability important?” and start thinking about how to improve your product.